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[PDF] Startupland: Madness, Brilliance And PR Misadventures





Startupland: Madness, Brilliance and PR Misadventures

by Kevin Wolf


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Startupland: Madness, Brilliance and PR Misadventures delves into the startup traits that kill the best PR and marketing strategies—inertia, ego, a pressure-cooker culture, and a lack of trust, among others. This is also a book about conflict, between reporters and PR people, between startups and the outsiders they hire. It’s about why storytelling is so important for startups; a “killer app” is not enough. Tech startups need ink to get mindshare, develop their brand and attract investors and customers in a crowded market. If you never understood PR or think it’s a waste of time, read this book to see why startups can do well to invest more time into developing this important business practice.




















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A key player in projects from concept development through construction administration, Kevin Wolf is known best as a detail guy. His understanding of constructability .
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نوشته شده در : جمعه 11 فروردین 1396  توسط : Melanie Jimenez.    نظرات() .

Why do they call it the Achilles heel?
دوشنبه 30 مرداد 1396 10:45 ق.ظ
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